The new Senior Vice President of Unscripted Content was previously CEO and Chief Creative Officer at 360-POWOW, where he was responsible for the creative development of live specials, and scripted and non-scripted productions for various broadcast and cable networks and streaming platforms. More notably, he is a former Univision Studios EVP.
“Bringing TODO NOVELAS, Más Pasiones to WatchFree+ marks another important step in expanding Hemisphere’s footprint in the rapidly evolving FAST ecosystem and elevating the availability of premium international drama for Hispanic audiences,” said Alan Sokol, President/CEO of Hemisphere Media Group.
Supported by the Comcast unit that also includes NBC, the grassroots initiative spans multiple sports and communities, combining mentorship, live events, and local partnerships to help young people develop confidence, connection, and the skills that shape future leaders.
The agreement allows users to subscribe to atresplayer directly through Roku with a single sign-in, one consolidated bill, and the opportunity to add or cancel services at any time. “Bringing atresplayer to Premium Subscriptions in the U.S. and Mexico marks an important milestone in our distribution strategy,” said Orestes Aja, Head Digital & OTT at Atresmedia Internacional.
José Díaz-Balart will co-host a new news program with anchor Arantxa Loizaga on Noticias Telemundo AHORA, the 24/7 streaming news FAST channel from Noticias Telemundo. The program, Ahora 360, is set to premiere in early 2026.
Hemisphere Media Group, parent of Spanish-language offerings including Puerto Rico’s WAPA Televisión and a host of cable TV channels, has flipped the switch on a feature-film focused free ad-supported streaming television channel now available in the U.S. and in Mexico via The Roku Channel.
NBCUniversal Telemundo Studios has launched what it is calling an “industry-first” podcast incubator in partnership with the University of Miami, giving student creators access to Telemundo’s production resources, mentorship and distribution platforms.
“Set against a fast-paced, interactive format, each episode of Desmadre Live! features a variety of guests, surprise drop-ins, trending topics, viral clips, and audience call-ins — all blended into a one-hour serving of fun,” LatiNation says. “The vibe is intentionally messy, hilarious, and relatable — a visual and audio experience that reflects the real rhythms of Latino life today.”
HispanicAd, in partnership with Hispanic Market Overview and Adam R Jacobson, has released its annual report on key industry trends as it honors the top multicultural and U.S. Hispanic marketing executives of 2025. Downloadable in PDF format or accessible via e-reader, this report offers an in–depth analysis of the executives and their companies setting the standard of excellence for the U.S. Hispanic marketing industry.
“We are proud to deepen our commitment to the Dominican audience in the U.S. by bringing the most relevant, top-quality content from the Dominican Republic,” said HMG President/CEO Alan Sokol. “Our partnership with RTVD ensures that Televisión Dominicana remains the essential connection between Dominicans in the U.S. and the culture, voices, and stories that define their heritage.”