October 4, 2026
In The News

The Influential Creator: Hispanic Women, Driving The ‘UGC’ Bus

admin02 mins

Latina consumers are more important than ever, driving total market trends with their purchasing power and decision making. A new generation of Hispanic women are fueling this content — gaining long-deserved recognition from the global advertising community. That’s what makes today’s Latina “The Influential Creator,” as the 2026 Hispanic Content Report places a spotlight on the driver of the User-Generated Content machine sweeping America.

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A Powerful Move For Norsan Media In Austin

admin04 mins

With another radio station added to Norsan’s Lone Star State stable, KGSR has changed its format to Regional Mexican, bringing the sounds of such acts as Grupo Firme, Fuerza Regida and Los Dos de Tamaulipas to those within the station’s booming 100,000-watt signal. While KGSR’s main target is Austin, it can also be heard in Killeen-Temple, Waco, and the northeastern suburbs of San Antonio.

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The 2026 iHeartRadio Fiesta Latina Lineup Is Revealed

admin05 mins

The 2026 iHeartRadio Fiesta Latina is returning to Miami’s Kaseya Center (formerly American Airlines Arena) on Saturday, October 17, with what iHeartMedia calls “a star-studded slate of performances” from a host of recording artists that may leave many scratching their heads — unless they’re consumers of reggaetón, Latin pop and up-and-coming acts seeking to reach the level of the event’s three globally known recording artists.

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A Call For Unity, Clarity and Undaunted Pride

admin04 mins

We need a reset. And that’s the theme of this year’s just-released HISPANIC MARKET OVERVIEW report. We need to restate the importance of the Hispanic consumer. We need to further spread the recognition of the Hispanic consumer. We need to recognize that it is language + culture that makes a truly resonating multicultural marketing campaign work — especially with U.S. Latinos.

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